Born On Tech: Getting To Know @SpotHero (Video)

How making parking simple created a culture of Heros! An Interview With SpotHero COO and Co-Founder, Jeremy Smith. Imagine never having to worry about where to park. Whether heading to a ballgame, dinner or running errands downtown, picture yourself simply ...

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How To Be Social In Sales – Listening

By Lori Richardson on Jul 31, 2014
We have written about social sales relationship building and social sales research. Let’s stop and think for a minute about the most simple form of integrating social into your selling with listening. It sounds so simple, yet good social listening ...

Balanced Customer Focus and Social Business

By Babette Ten Haken on Jul 29, 2014
Achieving balanced customer focus in your social business strategy is like a teeter-totter. One side of the fulcrum represents your prioritization of your internal customers. The other side represents the weight you place on your external customers. When children play ...

Beyond The Office: Workplace As A Service

By Stowe Boyd on Jul 28, 2014
There is a wonderful parallelism in the adoption of cloud-based computing — such as collaborative work technologies — and the growing availability of unbundled workspace offerings. Companies don’t have to sign up for five year leases, buy office furniture, or ...

Socialogy Interview: Ana Silva

By Stowe Boyd on Jul 24, 2014
Ana’s work is digital marketing and social media strategy for a large multinational, but her true interest is, as she says on her blog, The impact this Social Era – the era of the connected consumer and the empowered employee ...

The ROI of Twitter, Explained

By Mark Schaefer on Jul 24, 2014
Twitter is a mystery to many. It’s understandable. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. I want to measure financial returns ...
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