Social Media Versus Social Business

Some confusion seems to remain within businesses about the difference between employing social media for marketing, awareness and outreach, and developing a business-wide social strategy that includes the adoption of collaboration and social tools internally. As a result, social business ...

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Creating Strong Social Brands for CxOs

By Steve Farnsworth on Aug 25, 2014
A personal brand isn’t anything mysterious, rather, it’s just a matter of how the world sees you. When people are thinking of doing business with your company, they Google you. It doesn’t matter whether you’re looking at the personal brand ...
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