Five Ways the Internet of Things (IoT) Will Revolutionize Manufacturing

Bottom Line: Manufacturers are launching new business models, improving operating efficiencies from the shop floor to the top floor, and achieving more measurable, scalable results by integrating Internet of Things (IoT) strategies into their manufacturing operations. Closing the Generation Gap ...

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The Future of CXO

By David Pittman on Jun 4, 2014
The business world is becoming increasingly social and increasingly mobile. What does that mean for retail businesses? What does that mean for the customer experience? Where does the future of CXO lie? Is it in a single area, like big ...

Twitter Vs. SMS For SMBs

By Jeff Hasen on Jun 2, 2014
Regular readers know that I’m bullish on text messaging for small or medium-sized businesses needing to bring more customers more often. There are tens of thousands of examples of SMBs seeing value in the development and nurturing of a permission-based ...

Non-Compliance Puts Businesses At Risk

By Jeff Hasen on Apr 29, 2014
Non-Compliance Puts Businesses At Risk Nearly six months after unambiguous rules changed around text message marketing, we’re still seeing many businesses that are not compliant. The latest that I’ve noticed is a pizza chain with well more than 1,000 locations ...

What Matters Most In Loyalty Programs

By Jeff Hasen on Mar 21, 2014
What Matters Most in Loyalty Programs In what is otherwise a solid report on loyalty programs for SMBs, I’m struck by the finding that only 22 percent of consumers name easy enrollment as important. Are we to believe that 78 ...

Visual is the New Verbal

By Brooke Aguilar on Feb 18, 2014
“People don’t go “commerce”, they go shopping and they want their experience to be picture-perfect” Consumers want a visually engaging online shopping experience that is personalized and ‘personalizable’ and illuminates products so they are realistic and larger than life. Retailers ...
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