The Future of Social Business Analytics Isn't Where You Think It Is

When I started working on Social Media ROI back in 2010, one of the dilemmas nagging me at the time was whether or not to devote any time to discussing (to an appropriate degree of practical detail) digital tools. On ...

Recent Posts

Creating a Data-Driven Culture

By Stowe Boyd on May 29, 2015
One of the single most powerful steps a company can take toward the new way of work is transitioning from opinion-based to fact-based decision making. However, many companies aren’t making that transition, at least not yet. And it’s not enough ...

The Fall of Information Asymmetry

By Stowe Boyd on May 11, 2015
One of the most powerful outcomes of big data is the decline of information asymmetry, where one party in a transaction or relationship has an informational advantage over the other. Will the rise of big data spell the end of ...
Business Analytics Feed