The Future of Social Business Analytics Isn't Where You Think It Is

When I started working on Social Media ROI back in 2010, one of the dilemmas nagging me at the time was whether or not to devote any time to discussing (to an appropriate degree of practical detail) digital tools. On ...

Recent Posts

A Key to Good Customer Experience: Consistency

By Adrian Reed on Nov 21, 2014
In a competitive environment, ensuring that our organizations offer good customer service can help create a real competitive advantage. Understandably, organizations of all sizes—from midsized to multinational—have spent time re-designing their processes and considering the journey that their customers go ...

My Insights from Insight

By Kelly Meade on Nov 12, 2014
I recently attended IBM Insight, IBM’s big data and analytics conference in Las Vegas. Although I have been to Las Vegas for many conferences over the past few years, I have never been to one of this size and scale, ...

The Myth of the Big Data Switch

By Phil Simon on Nov 7, 2014
More and more organizations have jumped on the Big Data train the 18 months since the publication of Too Big to Ignore. There’s a reason that Hadoop enabler Hortonworks recently announced $100M in additional funding. This currently values the company ...

A Workload on Hadoop

By William McKnight on Nov 6, 2014
I recently spoke to a company about their use of Hadoop. An additional investment in the legacy environment to bring it to standard would have cost millions. The team spent less than $1 million with Hadoop to achieve the goal ...
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