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Paul Gillin

Paul Gillin

Editor
Paul is a veteran technology journalist who's covered the enterprise IT market since the early 1980s. His background includes 15 years as editor-in-chief, executive editor and reporter at Computerworld.

In 1999, he joined Internet startup TechTarget as vice president of editorial and helped grow that new-media technology publisher to 450 people and an initial public offering. For the past five years he has specialized in helping B2B companies understand the complexity of social media while continuing to write, speak and advise on trends in enterprise IT.

Paul is the author of three books about social marketing: The New Influencers (2007), Secrets of Social Media Marketing (2008) and Social Marketing to the Business Customer (2011), co-authored with Eric Schwartzman. He also co-authored a book about the Internet-enabled global game of geocaching with his wife, Dana (The Joy of Geocaching, 2010).

Paul writes a monthly column for BtoB magazine and maintains multiple blogs on media- and technology-related topics. He has appeared as an expert commentator of CNN, PBS, Fox News, MSNBC and many other television and radio outlets. He has also been quoted or interviewed for hundreds of news and radio reports in outlets such as The Wall Street Journal, The New York Times, NPR and the BBC.

Articles by Paul Gillin

Media Roundup: Flash Storage Innovations Top Coverage of IBM X6 Announcements

Technology in IBM's new X6 servers that permits flash storage to be plugged directly into the memory bus impresses analysts ...

Podcast: Cloud Computing Cuts IBM Business Partner’s Installation Time from Weeks to Two Days

IBM Business Partner Flagship Solutions Group used a cloud service from SoftLayer to get a university computing lab up and ...

Understanding Hybrid Clouds: an #IBMCloudChat, Dec. 5, 2013

On December 5, 2013, IBM for Midsize Business hosted a tweet chat on the subject of hybrid clouds. Our invited experts and other participants discussed the definition of hybrid clouds, optimal use case scenarios and their particular relevance to midsize ...

C-Suite Study: CXOs Crave Customer Collaboration

IBM's 17th Global C-Suite Study reports that business leaders companies crave closer collaboration with customers but currently lack the tools ...

Coverage of IBM's Oct. 8 'IT Infrastructure Matters' Announcements

A roundup of coverage of IBM's IT Infrastructure Matters announcements of Oct. 8 by bloggers and specialty websites

Business Partner Puts Video to Work in IBM i Celebration

As the IBM i celebrates its 25th birthday, Business Partner United Computer Group joins the fun with a video tribute.

Big Data Analytics Pays Off Across the Board for Midsize Zoo

Ticket sales have zoomed since a Tacoma, WA zoo embraced big data analytics, but the real surprise has been in ...

Big Data Analytics Revitalizes Colorado Museum

History Colorado Center more than doubled attendance in 12 months by using big data analytics to better understand its visitors ...

MSP Summit Day Two: We're Here to Help

If Day One of the MSP Summit at the IBM Edge 2013 conference was all about the inevitability of the services-driven IT market, Day Two was about helping traditional resellers and integrators get there.    Speakers from IBM and IBM ...

MSP Summit Keys in on Benefits - and Inevitability - of Cloud Service Model

Day One of the Managed Service Provider (MSP) Summit at the IBM Edge Conference was all about business transformation, market forces and the inevitability of the cloud computing model. While speakers cautioned that the transition from traditional system integrator and ...

B2B Marketing Doesn't Have to be Boring - A Podcast Interview With Author Bill Blaney

B2B marketing is typically laden with cliches and bullet points. That stuff doesn't resonate with customers any more. In this ...

'Voices' Presents the Best of IBM's Social Media Practitioners

The IBM Voices activity stream promises to tap into the wisdom of the crowd by delivering insight not only about ...

What the Rational/Cloudshare Partnership Means to Cloud Development

Cloud-based application development service provider CloudShare has teamed up with IBM to make IBM’s Rational Team Concert (RTC) application lifecycle ...

Customer Experience Evolution: Great Website is No Longer Enough

Websites are no longer simply billboards. They need deliver rich content, interactive features and search engine optimization on every page, ...

Mobile Security in the age of BYOD: An IBM X-Force Tweetchat

[View the story "IBM X-Force BYOD Tweetchat, 7/10/12" on Storify]IBM X-Force BYOD Tweetchat, 7/10/12Storified by Paul Gillin · Tue, Jul 10 2012 12:47:42Sales of smart phones and tablets now outstrip PC sales by more than 2:1 in North America, and ...

Come Tweet About Cloud Storage June 27, 2012

IBM storage systems have moved to the cloud, offering efficiency and automation and reliable performance for midsize businesses. Our June ...

Virtualize with Your Eyes Wide Open

Virtualization can make midsize businesses more flexible, responsive and efficient, but these technologies also demand unique tools and skills to ...

Security Panel: Small Business Computer Security Doesn't Have To Be Difficult or Expensive

Small and midsize businesses (SMBs) are increasingly targeted for hacker attacks because they’re such tempting victims. Most small business owners are too busy managing their operations to worry about computer security or to acquire the knowledge needed to provide it. ...

IBM Expands Cloud Platforms, Touts Big Customer Wins

Saying it now has more than one million enterprise application users working on its cloud platforms, IBM on Thursday unveiled advancements to its SmartCloud Services offerings and announced several new customers and partners.   On the new product front, IBM ...

Three for CRM: Customer Success Stories

Manufacturer Empowers Users, Cuts IT Costs with CRM Superior Manufacturing Group wanted to streamline its reporting process and enable users to develop their own reports and extract key business data from their data warehouse. In addition to helping cope with ...

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