About the Author
Paul is a veteran technology journalist who's covered the enterprise IT market since the early 1980s. His background includes 15 years as editor-in-chief, executive editor and reporter at Computerworld.
In 1999, he joined Internet startup TechTarget as vice president of editorial and helped grow that new-media technology publisher to 450 people and an initial public offering. For the past five years he has specialized in helping B2B companies understand the complexity of social media while continuing to write, speak and advise on trends in enterprise IT.
Paul is the author of three books about social marketing: The New Influencers (2007), Secrets of Social Media Marketing (2008) and Social Marketing to the Business Customer (2011), co-authored with Eric Schwartzman. He also co-authored a book about the Internet-enabled global game of geocaching with his wife, Dana (The Joy of Geocaching, 2010).
Paul writes a monthly column for BtoB magazine and maintains multiple blogs on media- and technology-related topics. He has appeared as an expert commentator of CNN, PBS, Fox News, MSNBC and many other television and radio outlets. He has also been quoted or interviewed for hundreds of news and radio reports in outlets such as The Wall Street Journal, The New York Times, NPR and the BBC.