Midsize Insider is a valuable repository of expert content tailored for small-to-midsized business owners and IT decision makers. Expert insights and perspectives in the Midsize Insider are gleaned from actionable business experiences and will assist readers in creating efficiencies, cutting costs and delivering results.
“It is widely assumed that big data, which imbues a sense of grandiosity, is only for those large enterprises with enormous amounts of data and the dedicated IT staff to tackle it,” opens the recent article Big data: Why it ...
As I previously blogged in The Age of the Mobile Device, the disruptiveness of mobile devices to existing business models is difficult to overstate. Mobile was also cited as one of the complementary technology forces, along with social and cloud, ...
Although much of the early business use of social media was largely focused on broadcasting marketing messages at customers, social media transformed word of mouth into word of data and empowered customers to add their voice to marketing messages, forcing ...
I previously blogged about leveraging the cloud for application development, noting as the cloud computing market matures we are seeing an increasing number of robust infrastructure as a service (IaaS) and platform as a service (PaaS) offerings that can accelerate ...
OCDQ Radio is a vendor-neutral podcast about data quality and its related disciplines, produced and hosted by Jim Harris. During this episode, Ed Abrams and I discuss cloud computing for midsize businesses, and, more specifically, we discuss aspects of the ...
“With social media analytics,” Ed Abrams and Jay Hakami recently blogged, midsize businesses “can calculate the ROI and assess the effectiveness of their social media marketing campaigns by tracking both the actions of consumers and the influence of their top ...
OCDQ Radio is a vendor-neutral podcast about data quality and its related disciplines, produced and hosted by Jim Harris. During this episode, Paul Gillin and I discuss social media for midsize businesses, including how the less marketing you do, the ...
NIMBY is an acronym for “Not In My Back Yard” and its derivative term Nimbyism usually refers to the philosophy of opposing construction projects or other new developments, which would be performed too close to your residence or your business, ...
Bob Sutor recently blogged about mobile devices, noting that “the power of these gadgets isn’t in their touchscreens or their elegant design. It’s in the variety of apps and communication services we can use on them to stay connected. By ...
One of the week’s interesting technology stories was On Orbitz, Mac Users Steered to Pricier Hotels, an article by Dana ...
As a big data geek and a big fan of science fiction, I was intrigued by Zoe Graystone, the central ...
In a previous post about overcoming information asymmetry, I discussed one of the ways that customers are changing the balance ...
Information asymmetry is a term from economics describing how one party involved in a transaction typically has more or better ...
Businesses of all sizes are always looking for ways to increase revenue, decrease costs, and operate more efficiently. When I ...
All of the hype about Big Data is also causing quite the hullabaloo about hiring Data Scientists in order to ...