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Jennifer Marsh

Jennifer Marsh

Articles by Jennifer Marsh

Microsoft Works to Build Developer Support for New Products

Midsize businesses should take a note from Microsoft: When developer support is strong, product visibility and popularity follows. Microsoft knows the importance of developers, as they are the driving force behind its Windows operating system. With more developers working to ...

Citrix Makes Its XenServer Open-Source

The open-source movement continues as Citrix announces its intention to release binaries and source code to the public. The XenServer open-source cloud will give programmers and hobbyists a way to tinker with a cloud server's capabilities and hopefully add to ...

Glassdoor Reviews: How Do Your Employees Like Their Job?

Since 2007, Glassdoor reviews have given the public a glimpse into life as an employee of any company reviewed on the site. The trick that has made Glassdoor reviews popular is Glassdoor's promise of anonymity. You tell the world how ...

Are Desktop PCs Becoming Obsolete?

When Apple came out with its iPad, it met with some criticism. Some critics who couldn't see beyond desktop PCs and standard computers asked, "Who really needs a tablet computer?"Today, the market is moving from desktop computers to a society ...

Cookie-Based Ads: Is Your Company Compliant?

Cookies have been around since the 90s, but these tiny files have morphed from useful parts of a website interface to nefariously logging user activity without their knowledge. Cookie-based ads drive the ads displayed in the user's browser, and they ...

The Importance of a Flexible Cloud

One hindrance in cloud computing is the locked-down features a business has to accept. One cloud computing host does not necessarily run the open-source freedom of the next. For businesses, this means they may be stuck with unstable host platforms, ...

Local-Mobile Marketing is the New Mobile Marketing

It was only a matter of time before marketers would take advantage of the technology behind GPS-enabled mobile apps and apply it to local-mobile marketing. Advertisers had a difficult time monetizing mobile apps, but as mobile devices become more popular, ...

Netflix Sets an Example of How to Mitigate Errors

It's inevitable that sooner or later your system will fail or an unforeseen bug will be introduced into the code. It's not whether it will happen - it will - but the issue for midsize businesses is how to mitigate ...

Are Password Complexity Rules Scaring Away Your Customers?

It's a delicate balance between security and convenience. Security experts will tell you that a password using special characters, upper and lower case, and numbers embedded in a string of letters will protect you better than a dictionary word or ...

Brand Favorites: Keeping Consumers Happy

The latest list of the top ten brand favorites gives a glimpse of how allegiances to big business can shift and change in America. Brand Index came out with its top ten list, and surprisingly, none of the usual businesses ...

Software-Defined Networks: The Answer to Moving Servers in the Face of Natural Disasters

Tornadoes, hurricanes, earthquakes - all threaten the delicate structure of servers and data centers. These natural disasters can completely wipe hardware and the data contained in critical data systems. So what does an IT manager do when he knows three ...

How Ecommerce Can Use Big Data for Revenue Boosts

If your ecommerce store isn't already harnessing the power of big data, you're missing out on potential revenue. Big data is the new buzzword for large amounts of data spanning several databases or even physical locations collected by an entity ...

Ecommerce Store Revenue: An Example from Gamestop

While the gaming industry doesn't seem important to the average midsize business, there is an aspect of GameStop that is interesting for business - how one part of your company can ruin another. The bottom line in GameStop's brick-and-mortar shops ...

Innovation and Deployment: Where Midsize Businesses Excel

For those developers and IT managers who have worked in big business, paperwork and protocol sometimes take priority over innovation and quick deployment. While these standards help, they also hinder, and this is where midsize businesses excel over big business, ...

Reddit: Social Networking for Adults

Targeting demographics is one aspect of smarter commerce. With social media integrated into online marketing and the everyday lives of consumers, midsize businesses must know how these platforms affect customers. Even business leaders don't participate in social networking, understanding customers ...

GPS Solutions for Tracking Business Items

Every lost your baggage when traveling by plane? The latest in application technology and GPS solutions can now help you and any employees that travel for business. Airbus Smart Baggage tracking promises to virtually tie the traveler to his baggage, ...

3D Printing and Your Business

High cost prototyping will soon be a cheap solution for midsize businesses. The cost to prototype an idea has traditionally required the hiring of an engineer and an expensive manufacturer. That's where 3D printing comes into play, and the invention ...

Your Social Klout Score: Now Your Co-Worker Can See

More than 85 percent of Fortune 500 companies use Microsoft's Yammer tool. Yammer is a social networking app with a business twist. Microsoft purchased Yammer a year ago, and it has seen an increase in users, reflecting an increase in ...

COPPA and Websites that Target Children

Midsize businesses with websites that target children have revised regulations to follow as of July 1, 2013. Although the Children's Online Privacy Protection Act (COPPA) has been around since April 2000, the FTC noticed sites slipping in adhering to the ...

Demand Media Moves from Content Farm to Ecommerce

Ever come across the eHow site when trying to find out how to do something? Demand Media (Demand Studios) owner of eHow was the center of several search engine complaints. These content farms were one reason for Google's large "Panda" ...

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