Social Business: Facebook Rules

By | Jun 13, 2013

Facebook is today's social business platform of choice. A new study from Avanade shows the networking platform is used more than social platforms like SharePoint, IBM Open Connections, and Salesforce's Chatter. This finding proves that there's an upswing in the consumerization of IT.

Social Networking and Work

The study, recently featured in InformationWeek, polled IT managers and end-users working at midsize firms around the globe. It found that a majority of them are gladly using social networking for several reasons. Around 60 percent believe it makes work more enjoyable and productive. Meanwhile, 57 percent said social collaboration tools allow them to work faster. The popularity of these tools will only grow, since Avanade found that out of the companies using them about 80 percent will increase their use in the future.

The article points out that there is a question of which social networking tools IT pros should be using at their firms. Facebook currently takes the lead as the most used at 74 percent. That shows the lines are blurred when it comes to the utilization of social networking tools for personal and corporate use.

Social Midsize Firms

IT pros at midsize firms must think about IT and security policies in more ways than ever. The bring-your-own-device movement is strong, as is the adoption of cloud computing and virtualization. Meanwhile, social media has also risen to become a tool that offers convenience and increased productivity for employees at growing firms. The trends show that Facebook is king of social business collaboration, which means corporate data can certainly end up on its pages. It's up to companies to decide whether this is appropriate.

The latest findings by Avande point out the importance of social collaboration in the workplace. IT pros can use this knowledge to their advantage to be ahead of the game. They can enforce policies to maintain a controlled, secure information infrastructure. Security is a big issue for growing firms and must be dealt with at every level. Midsize firms simply can't afford to make big security mistakes. Social collaboration tools may provide convenience and productivity, but IT pros must make sure they are safe and used within the well-thought-out guidelines of a company.

Consumerizing the Future

Consumer-based technology has taken hold of social business. Many employees prefer the collaborative platform that Facebook offers. In the fast-paced world of IT, social media trends are constantly shifting. However, IT pros at midsize firms can help drive their company's social strategy by choosing the right social business platforms that work for them. The productivity that employees seek as a result of using social media can be realized as long as corporate data is protected and secure.

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise, and solutions they need to become engines of a smarter planet. Like us on Facebook. Follow us on Twitter.

IBM Solution Social Business

IBM social collaboration solutions can help your business increase engagement with customers and partners to boost productivity through a culture of sharing anytime, anywhere via mobile devices.

Learn More »

More on This Topic

Managing Customer Expectations

By Craig M. Jamieson on May 22, 2014
Expectations can be tricky things and particularly when they are not realized. Not only are we dealing with our own expectations (of ourselves and of others), as salespeople we are constantly concerned with managing the expectations of others including, most ...

Socialogy Interview: Valdis Krebs

By Stowe Boyd on Jun 19, 2014
I’ve known Valdis Krebs for over 15 years, back to the time when I was immersed in a foray into knowledge management. I’m uncertain when we first met, but I’ve followed his work closely since then. We’ve shared a passionate ...

Do You Create Brand Experiences?

By Debbie Laskey on Jun 2, 2014
Brands stand out among the competition for a variety of reasons. Your customer service may be exceptional. You may offer discounts or buy-one-get-one-free offers. Or you may have partnerships with other trendy brands. But in today's social economy, one way ...