RIM BlackBerry 10 Apps to Rival Apple iPhone iOS and Google Android
Google (Android) and Apple (iPhone iOS) have muscled aside Research in Motion (RIM) to secure the top spots in the mobile device market. RIM hasn't been successful with the current version of BlackBerry OS, which failed to dazzle its corporate customer base, and many of the remaining Blackberry fans are moving on to more trendy iOS and Android devices. While the beleaguered RIM struggles to hang on to its losing market share, it has pinned hopes on a completely revamped RIM BlackBerry 10 OS (BB 10) operating system scheduled for an early 2013 release.
RIM is currently reaching out to the developer community from across the globe in an effort to bring a compelling line-up of apps to the upcoming BB 10 platform. As detailed by ZDNet, RIM has launched a developer tech center in Slough, UK, and plans to launch more in Vancouver, India, Silicon Valley, Indonesia, and other parts of the world. These tech centers will provide dedicated workspaces for developers, who will also receive additional support from onsite RIM developer teams. At these tech centers, developers will collectively work on various projects, including development of new apps and porting existing ones to the BB 10 platform.
RIM, however, seems to be late to the party, as it plans to launch the new OS at the beginning of the next year, whereas Google and Apple have already launched the latest versions of their mobile device operating systems. On the bright side, analysts believe RIM is doing the right thing by having developers work in parallel as they develop applications for the BB10 platform. In the mobile device market, where competitors Google and Apple are famous for a vast library of iOS and Android apps, RIM seems to be approaching developments of the BB 10 platform from the right direction with the launch of tech centers dedicated to creating a large number of apps well ahead of the RIM BlackBerry 10 launch.
BlackBerry was once the primary mobile device choice. Businesses chose it for its secure messaging, extended battery life, business-friendly applications, and cost--all features that appeal to small and midsize businesses.
However, this trend has changed in the last few years as Android and iOS gained popularity in the consumer market. Small and midsize businesses have widely embraced BYOD to cut IT costs and increase versatility; therefore, changes such as these in the mobile device market have significant impacts at these same organizations.
Apple and Google have stretched their popularity into the corporate sector, partly due to the growth of enterprise IT trends, such as consumerization of IT, particularly BYOD, which has seen popular consumer devices make their way into business IT networks.
BlackBerry faces the uphill task of competing with Google, Apple, and now Microsoft Windows, not just in the consumer market, but also in the corporate sector. Even If Blackberry is able to make a successful comeback, it is unlikely to experience the same dominance it once had in the corporate market. This time around, rather than being the main device used by businesses, it would simply be one of a number of mobile devices available.
Therefore, its return this time around brings along issues of integration into existing networks for midsize firms that have adopted BYOD. As the number of Blackberry users declined, businesses stopped providing support for employees using Blackberry devices. In fact a number of businesses, including Yahoo, banned Blackberry phones from their IT networks, and last year Google announced plans to stop its Blackberry Gmail service, according to the Wall Street Journal.
While Blackberry devices still offer advantages that appeal to midsize firms, its resurgence would mean more variety in the BYOD environment, and this in turn would bring complications and extra costs associated with reintegration, at least in the short run.
This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. Like us on Facebook. Follow us on Twitter. Follow Bob Prince Alo on Google+