Midsize Insider is a valuable repository of expert content tailored for small-to-midsized business owners and IT decision makers. Expert insights and perspectives in the Midsize Insider are gleaned from actionable business experiences and will assist readers in creating efficiencies, cutting costs and delivering results.
You can throw marketing dollars and SEO at an e-commerce site, but the best plan of action to target customers is to know the audience, analyze traffic patterns, track user behavior, and target CPC ads for better return on investment. ...
In a constantly changing market, the only way for midsize businesses to survive - and thrive - is to optimize business operations and become more agile. Agile businesses can respond to change quickly and also create change, according to recent ...
Employee communication is an evolving concept and has become more fluid as technology develops. While email use to be the best way to communicate with the cubicles down the hall, instant messages, SMS, and even social networking services have all ...
The power of the cloud offers fast performance and can lead to happy customers, but security in the cloud is a requirement for all midsize businesses to protect those customers' information from being leaked to competitors or black hat hackers. ...
Business analytics allow midsize businesses to gain a much deeper understanding of their customers. From gathering data about customer demographics, to understanding buying trends, to having the ability to predict future consumer behavior more accurately, analytics have already begun to ...
Cloud sourcing is an ideal solution for midsize firms today. It allows growing companies to maintain clouds from different sources in an organized and hassle free way. Cloud sourcing is similar to outsourcing in that the cost for services is ...
Relationships are critical to business success. Solid interactions between employees, managers, and IT admins are the foundation of company efficacy, but profitability rests on how well corporations can connect with consumers. The rise of customer relationship management tools focused on ...
Workload optimization is all about closing the gap between the demand for and availability of resources. This is a complex issue involving many factors, including the nature of which services are requesting resources and the software and operating systems being ...
Turning over application deployment to the cloud does not mean IT admins do the same for security. Instead, network security solutions for cloud computing is partially in the hands of the IT administrator for the midsize business. The cloud host ...
Customer Relationship Management (CRM) is red HOT in the marketplace! Gone are the days when a company could simply give “lip service” to being customer focused. Today, companies of all sizes are embracing a customer centric vision as a core ...
The reason so many sales forecasts are useless is because guesswork and emotion color the process. By applying analytics to ...
A recent report found that smaller sized tablets are preferred by the masses. In this age of the bring-your-own-device movement (BYOD), IT pros at midsize firms are keeping a close watch over which mobile devices offer the most productivity for ...
Most IT managers have heard of cloud hosting, but managed cloud hosting offers a business a little more of a relaxed environment, so the IT manager can focus on the technology in-house and less on the security and maintenance of ...
IT job descriptions are changing. The next career move for an IT administrator could be as a business analyst. In the last few years, the emphasis for IT professionals has shifted away from reliance on expertise in networking and storage ...
Please note that the operative phrase is “engaged with” and not “connected to”. I’m sure that there are probably thousands of folks out there who are connected to thousands of other folks on LinkedIn. The question is, how many are ...
Managing databases used to be a difficult task requiring specialized teams working around the clock to keep everything running smoothly. Thanks to modern advances in technology, however, database administration has become much easier. In particular, the invention of cloud database ...
The midsize business gets a more convenient way to manage its presence across Google's array of online services with the release of the Google Places for Business app, available for the iPhone and the iPod Touch. The app is also ...
Blogging brings ideas and interaction from a midsize business to an end-user customer. The new, recently introduced Google Plus (G+) commenting system allows bloggers to integrate G+ comments into the Blogger platform. Not only will this help interface the social ...
Business process management (BPM) allows you to monitor work flow, but you have to go beyond monitoring to problem-solving to achieve real business process improvement. BPM models your business processes with software, based on sequences of activities with employee input ...
It's no secret that mobile devices, personal and otherwise, are infiltrating the workplace at increasing rates. These devices often take advantage of personal cloud services that quietly push the user's data into the cloud, providing painless data security and resiliency. ...